Pancho's Dip

Directed By, Edit By, Art Direction

I had the pleasure of directing and editing these spots with NFL Hall Of Famer John Randle. This campaign launched just in time for the Super Bowl LVII & ran across Connected TV, YouTube, Facebook and Instagram, and focused on driving trial and brand awareness in 7 emerging markets.

Director/Editor/AD: Tom Lincoln
CD/Writer: Karen McKinley
Exec Producer: Treavor Doherty
DoP: Jonny Stuckmayer