Sleep Number: Data Dak

Art Direction

There are two sides to an athlete. There’s the player you see on the field. And the scientist you don’t. The player is making all the real time decisions. The scientist studying. Optimizing.  What makes sense to both is the Sleep Number 360 smart bed.  In fact, using its smart bed technology can help you get 28 minutes of more restful sleep every night. 

AD: Tom Lincoln
ECD: Glen Wachowiak
Exec Producer: Treavor Doherty
Director: Travis Hanour
Production CO: Moxie Pictures
VFX: Carbon