Sleep Number: Super Bowl 56

For Super Bowl 56 at SoFi stadium in Los Angels we created a campaign around Rams Hall of Fame running back Eric Dickerson. In this campaign Eric is powered by proven quality sleep – giving him the energy he needs to run across the country & catch the game in person.  This was the first time Sleep Number had a national Super Bowl buy, it streamed nationally on the Peacock app. The campaign was also supported with a full digital and broadcast buy leading up to the Super Bowl, airing during playoff games.