The Science of Sleep

We were tasked with utilizing Sleep Number’s partnership with the NFL and Cowboy’s star quarterback Dak Prescott to demonstrate the science behind a Sleep Number bed. In this spot we dive into the bed-monitoring biometrics that help users track sleep—and the features that keep them extra comfortable. (By the way, Dak’s not alone. There are currently more than 2000 active NFL players using Sleep Number beds for optimal rest and recovery.)

The spot is punctuated by the effortless nature in which elite athletes and everyday people benefit from life changing sleep. This spot aired on the NFL’s 2021 kickoff game which garnered the biggest TV audience (26 million) since the Super Bowl.